Until we all winUntil we all win

Listen up.
Equality isn’t a game.
But achieving it will be our greatest victory.
That’s why we keep playing, until we all win.

BHM celebrates the athletes and African-American youth leaders who are harnessing the power of sport and making a positive change in their communities.


Presenting the Youth Leaders of Today

Meet the members of the Future Varsity program – a six-month program created to support leaders in African-American communities using sport to inspire change.


Maiya Newton

An athlete and founder of Georgia State’s “Pretty Girls Sweat”—a club that empowers women to create healthy habits that enable an active lifestyle—Maiya Newton is also double majoring in Computer Information Systems and Managerial Sciences. Her goal is to use STEM as a way to help young black women develop the tools they need to achieve their dreams.

This past year, Maiya was captain of a five-person team that won Georgia State’s “Sports Innovation Challenge” by developing software that monitors the jumping performance of volleyball players. Maiya is using her technical knowledge to transform the future of sport by making it accessible to all.

I’m more than just a student. I’m more than just an athlete. I want to empower young black girls to have that same confidence.Maiya Newton

Youth Leaders of Today

Find out more about the other Youth Leaders that are using sport to promote change within their communities.

Nominate a Youth Leader In Your Community

Future Varsity is a program designed to support, empower and enable youth leaders who are using sport to stand up for values, of equality, diversity and inclusion in their communities. We invite you to submit nominations for the next program.

Log in or create a NikePlus account to nominate a youth leader you know using sport to elevate their community.

Until We All Win

Nike is proud to support numerous national and local organizations that provide services to underrepresented youth, including African-American youth, during the year, through mentorship, leadership development, coaching, city league sport programs, and other community initiatives.

The leading national organization in ensuring quality youth mentoring relationships, Nike has supported MENTOR to raise the profile of mentoring and expand into new parts of the U.S., connecting more volunteers to mentoring opportunities in their local communities.

Learn More

Since 2017, PeacePlayers, with Nike’s support, has established programs in Brooklyn, Baltimore, Chicago, Detroit and Los Angeles bringing young people together through the power of sport.

Learn More